As a concert promoter, Iguapop has long shown an appetite for risk and a great instinct for trends. It is not surprising that the IguapopShop became an instant success after its opening in 2003. This shop offers urban fashion related to the world of art and picks up the latest trends of the city. It is a melting pot of the new tendencies in art and fashion, featuring presentations and events of commercial projects that rely on young artists.