Letters and numbers in five different designs adorn the living accessories, stationary and fine food products in the concept store of the same label, which was established by the designers and typographers, Kirsten Dietz and Jochen Rädeker. The interior is fitted with inventory from an old university print shop. And because typesetters always used to drink lots of milk to prevent lead poisoning, organic milk is also served here along with slow food delicacies.