Behind the four letters is Max Azria, a Tunisian-French-American fashion designer who has been making many women happy with his creations since starting the label in 1989. Famous divas such as Halle Berry and Angelina Jolie love his designs, as do the women in Berlin. They receive personal consultation and service at the boutique on Schlüterstraße, and afterwards they can take their affordable dream dresses home with them.