Local before arrival
The 32 ft. glass cube that serves as the entrance to the flagship Apple store on Fifth Avenue personifies the company’s reputation for clever design and their “think different” motto. Upon entering the aboveground cube, customers choose a circular staircase or cylindrical glass elevator to descend onto the subterranean store floor where the latest Apple products are laid out on long, farmhouse-style tables. The store is also open 24/7 in recognition of the “city that never sleeps” reputation.
