This hip new eyewear label was founded by four college friends with a clear vision. Blending affordability and craftsmanship, Warby Parker, so named after two Jack Kerouac characters, offers shades and custom-prescriptions in a variety of attractive, high-quality frames. The rebellious spirit shows in the vintage inspired designs at bargain prices. What’s more, the company has heart: for every pair sold, a pair is donated to a person in need.