In the middle of the chic Rue du Faubourg Saint-Honoré (where else?), designer-duo Viktor & Rolf opened their 3,750-square-foot flagship store in which one can see all of the recent creations of the extravagant Dutchmen. Unobtrusive, neo-classical elements and, most importantly, the gray felt that covers the store from floor to ceiling bring out not only the cuts but also the colors and materials of their unconventional designs.