Local before arrival
Avant-garde streetwear by Unconditional, side by side with glamorous dresses by Kenzo and Sonia by Sonia Rykiel: The store-concept of Fashionation appeals to trendsetters who want to go beyond the beaten track and assemble their own style out of a plethora of hip designer labels. The store’s 6,800 square feet of minimalist ambience are a worthwile experience in their own right: 40 feet high walls of sprayed concrete meet listed architecture of the ’20s.
