The Baur au Lac, founded in 1844, has been owned by the Kracht family for six generations. This noble hotel, located on Lake Zurich, keeps up its traditions – Zurich’s society meets in its legendary halls, which are filled with exquisite antiques and splendid floral arrangements. As dictated by the city’s Zwinglian legacy, the hotel favours a subtle luxury. A multi-million-dollar investment and designers Frédéric d’Haufayt and Pierre-Yves Rochen recently provided it with a successful update.