Local before arrival
In their concept store, Natalie Viaux and Huy Thong Tran Mai set out to show that Japanese culture does not merely amount to the stereotyped things like sushi and kimonos. Closely following the model from the Far East, OUKAN—Japanese for "crown"— is a sophisticated blend of tradition and futurism. Fashion by young Japanese designers, accessories, Bento boxes, and Matcha tea take visitors on a quick but intense trip to the land of the rising sun.
