Whenever Jutta Heeg wore the dirndl she had cut up and turned into a skirt, people asked where they could get their own. That's why she called both her label and her shop “I was a dirndl.” She starts with luxurious classic couture and vintage fabrics, and creates clothing, Frankfurt souvenirs, and other limited series. In addition, you will find fashion and accessories from People Tree, Misericordia, VII Sept-Bruxelles, Alex Monroe, Tina Lilienthal, and by boe, amongst others.