Elena Zenero’s store, like her Goyagoya label, is distinctive, elegant, and beautifully composed. At second glance you’ll also notice her sense of humor—reflected in, for example, a summer rain of falling soap bubbles. This store is all about fun. Zenero draws inspiration from the commedia dell’arte, her Italian mother, and each passing moment. The fashion designer has already received the International Fashion Award in Paris and won a prize at the Bread & Butter trade show in Berlin.