Owner Neal Mello and his partner in crime, Cyd Mullen, discover quality old-school denim, authentic military gear, mid-century sportswear, ’90s classics, threadbare vintage tees, and Navajo jackets during their road trips across America in their VW van. They bring the clothes they’ve collected back to the citizens of Williamsburg, along with natural oils, smudge sticks, handmade silver jewelry, and other treasures that look as if they were bartered from a Native American medicine man.