Architect Manuelle Gautrand managed, with the new Citroën flagship showroom on Avenue des Champs-Élysées, to create a glazed temple of presentation whose colorful, accentuated façade is inspired by the classic Citroën double arrow. Inside, new products and animations are displayed on turntables that even reach to the ceiling. The Citroën Lounge and the Citroën Racing areas on the building’s upper floors provide relaxation and thrill.