The Baerck concept store finds itself in the best of company. Its location, the Mulackstraße, or La Mu as insiders call it, has recently become one of the major fashion hotspots of Berlin. Understanding itself as a viewing platform, Baerck offers insights into brand-new fashion labels from Berlin and all of Europe and into recent trends of interior design. Established designers and Baercks own labels NIA and llot llov are featured as well.