The German rock band once sang that digital is better. The owners of this concept store would have to object vehemently. The palace-like building in which it is housed was built according to Venetian principles in 1900. Today, you can purchase Polaroid and super-8 cameras, record your music onto vinyl in the studio, or create your own business cards in the print press. There is even a machine to make your own message in a bottle and the coffee machine in the café-bar was made by hand.