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The abbreviation stands for: “Just naturally be yourself,” coined for this hip label by twelve Chinese students in 1994 that is known and loved throughout Asia. The bright stone floor gives off a cool vibe upon entering the small store, enhanced by a minimal design directing the eye to the natural colors of the clothing that flanks the walls. Prices start at $25 and go up to $700 for the most expensive piece. Accessories such as shoes and handbags are also available.

DISTRICT
Jumeirah
ADDRESS
PHONE
+97143448828
WEBSITE
OPENING TIMES
Sun–Wed 10 am to 10 pm
Thu–Sat 10 am to midnight
PRICE LEVEL
moderate
PAY WITH
Cash and credit card
SHOP TYPE
Fashion / Clothing

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