Local before arrival
The abbreviation stands for: “Just naturally be yourself,” coined for this hip label by twelve Chinese students in 1994 that is known and loved throughout Asia. The bright stone floor gives off a cool vibe upon entering the small store, enhanced by a minimal design directing the eye to the natural colors of the clothing that flanks the walls. Prices start at $25 and go up to $700 for the most expensive piece. Accessories such as shoes and handbags are also available.
