One of the Grande Dames of São Paulo’s fashion world, her flagship store is located in Jardim, the mecca for Paulistas well-acquainted with luxury goods. According to store manager Tina, her style leans towards modern art. Although black is always the more dominant color, her collections include many strong reds. She has mastered the art of helping women dress for social events, whether during the day or the night, in a way that is elegant but never boring.