Local before arrival
„If you do not want to run after trends, you have to recognize them in time and actively shape them“, says Willy Bogner, who once contributed to the James Bond films as a special cameraman. An idea that started in a backyard in 1932 developed into an international label for sophisticated, fashionable sports wear. On three floors, one encounters a collection of business and ski clothing which as per company tradition is always smart casual.
