Hotels and jeans—it’s a more likely combination than you might think at first. This unconventional hotel takes you on a colorful journey into the Levi's company’s past. Each floor tells the story of a different decade in the history of these iconic jeans from the ’30s to the ’80s, ending at the trendy roof garden. Everywhere you look, you encounter the fabric from which denim dreams are made—including, of course, the staff’s wardrobe.