COOL CITIES teams up with IMG Fashion at this year’s Mercedes-Benz Fashion Week! With help of the COOL CITIES interactive coffee-table books and pocket guides, visitors to the IMG VIP-Sponsor Lounge are transported to some of the best locations in more than 20 exciting destinations, providing respite from the thrill of the runway.
The award-winning app series COOL CITIES presents glimpses of its specially curated content on video columns in the lounge, the tent, at off-site locations, and the Waldorf Astoria Berlin, ensuring all fashion victims are in-the-know about where to see and be seen before and after the shows!
IMG Fashion is the world’s leading producer, marketer, and partner to the international fashion community, and uses its advanced network to arrange world-class venues and media coverage in fashion capitals around the globe. Together with COOL CITIES, everyone can be “Local before arrival!”