Local before arrival
Off the hanger, but not the shelf: This former custom-tailoring shop is a 2,100 sq. ft. paradise for fashion individualists. Frida allows everyone, not just insiders, to revel in carefully selected avant-garde fashion and accessories, and to discover designers—from Ilaria Nistri to Boris Bidjan Saberi to Rick Owens—that can be found nowhere else in the city. Even the bags are labeled by hand. Extravagant and exclusive.
