Local before arrival
Rua Oscar Freire—the final frontier. Upper-class Paulistas come here and wander through boutiques and brand-name stores on their search for world-famous designers and new fashion trends. On the street’s pavement, a ramp worthy of a spaceship leads them into a café promising home-made quiche, the best Brazilian coffee, and a little respite from the bustling, colorful world of consumerism. Beam me up, Scotty!
