Local before arrival
For Roca’s flagship store and showroom, Borja and Lucía Ferrater of architect Carlos Ferrater’s firm OAB interpreted the aesthetic values of Roca, a leading manufacturer of bathroom fixtures, as a low-slung elongated cube. The visual character of the LED-equipped glass skin matches the sensuous interior where Roca’s brand, products, and company history are presented as an interactive multimedia experience encompassing sophisticated lighting effects.
